Dear PBL Advisers and Students:
Arizona State University Phi Beta Lambda (ASU PBL) invites you to attend the Fall Leadership Conference at the ASU Main Campus
in Tempe on Saturday, October 8, 2011!
REGISTRATION
Please contact Zachary.Conrad@asu.edu before Friday, September 30 if you would like to participate.
List of events included below
CONFERENCE FEES (includes lunch: pizza and drinks)
Registration is $15/Student
Payment is due Saturday, October 8th, 2011. Please make all checks payable to Phi Beta Lambda. If you would like you may also mail
payment to the mail box address listed at the top of this page. Please insure payment is received by October 8th, 2011.
SCHEDULE OF EVENTS (NOTE: Schedule is tentative and subject to change)
Registration 8:45 9:15
Opening Session 9:159:30
Community Service 9:301:00
Performance Events (times TBA) 9:3011:30
Written Tests Session I 9:3010:30
Written Tests Session II 10:3011:30
Lunch 11:3012:30
Written Tests Session III 12:301:30
Workshop Session I 12:30 1:15
Workshop Session II 1:15 2:00
Closing Session/Award Ceremony 2:00 3:00
DRESS CODE
Dress code is Business Casual
EVENT RULES
Each student may only compete in three (3) events total, including no more than two (2) written tests and no more than one (1) performance event
DIRECTIONS
The Arizona State University BAC is located between Mill Avenue and Rural Road on Apache Blvd in Tempe. Opening and Closing sessions will
occur in room BAC 116. ASU Parking is located on the north side of Apache Blvd in structure 1. If buses need to be parked during the day of the
conference there is available parking for buses in Lot 59 North.
For directions to ASU TEMPE campus or to the BAC Building please visit: http://www.asu.edu/map/
AWARDS
Awards will be given to the top three winners in each event.
SOCIAL
Following the conclusion of the conference, all attendees are invited to Buffalo Wild Wings for dinner around 34pm. It is located on the North East
corner of Rural and University in the Tempe Corner Stone Plaza. Please note that ASU PBL will not be covering this cost.
W R I T T E N O B J E C T I V E T E S T S
Each test will include up to 100 multiple choice or True/False questions. Students are asked to supply their own #2 pencils and calculators. You will be
given 60 minutes.
101 – Accounting Principles
102 – Accounting Analysis and Decision Making
103 – Business Communication
104 – Business Law
105 – Computer Concepts
106 – Contemporary Sports Issues
107 – Cyber Security
108 – Economic Analysis and Decision Making
109 – Financial Concepts
110 – Financial Analysis and Decision Making
111 – Information Management
112 – International Business
113 – Justice Administration
114 – Macroeconomics
115 – Management Concepts
116 – Marketing Concepts
117 – Microeconomics
118 – Networking Concepts
119 – Parliamentary Procedures
120 – Project Management
121 – Sports Management and Marketing
122 – Statistical Analysis
123 – TelecommunicationsPage 3
P E R F O R M A N C E E V E N T S
(Students in performance events may not enter more than two written events)
201 Public Speaking
This event is designed to give students the opportunity to demonstrate their speaking abilities. Speeches should last five (5) minutes. Points will be
deducted for finishing more than 30 seconds over or under five minutes. Students will be judged on content, organization, timing, and delivery of speech.
When delivering the speech, the participant may use notes or note cards. No visual aids may be used.
Participants must prepare their speech based on one of the nine FBLA goals, which can be found on the FBLAPBL website.
Topic: From your involvement and experiences in FBLA, which FBLA goal(s) do you best exemplify? (Goals are found below)
1. Develop competent, aggressive business leadership
2. Strengthen the confidence of students in themselves and their work
3. Create more interest in and understanding of the American business enterprise
4. Encourage members in the development of individual projects that contribute to the improvement of home, business, and community
5. Develop character, prepare for useful citizenship, and foster patriotism
6. Encourage and practice efficient money management
7. Encourage scholarship and promote school loyalty
8. Assist students in the establishment of occupational goals
9. Facilitate the transition from school to work
202 Impromptu Speaking
This event is designed for students who have the abilities to think quickly and speak effectively. Participants will be given a topic and allowed 10 minutes to
prepare a four (4) minute speech. One 4X6 note card will be given to each participant for notes and may be used during the speech. Points will be
deducted for finishing more than 30 seconds under or over four (4) minutes.
203 Job Interview
This event is designed to test students’ proficiency in applying for employment. Students are required to bring two copies of a onepage resume. The
participants will be bringing this to the interview. Each participant will have a 10minute interview. Participants will be applying for the CEO position. A job
description for this position is given below. During the interview each participant will be asked a series of questions to answer.
CEO Job Description:
Planning: Overall company strategy, Strategic Plan, Operational Plan
Organization: Organization chart; Job descriptions, Authority levels
Management recruitment and development: Succession planning, inhouse training, outside training, promotion from within, human resource plan,
new positions, active recruiting
Policy: Corporate policies, new policies, management input, review
Standards of performance and performance reviews: Standards of performance, performance reviews, performance improvement plans
Controls: Monthly reports, quarterly reviews, supplemental action programs
Management morale: Involvement in planning, salary discussions, access to CEO, management turnover
Product development: Overall strategy, quarterly priority meetings, status reports, new products, development expense
Community relations: public relations, community participation
Profitability and growth: Profit objectives, results compared to industry, sales objectives, dependency on single product/customer, market share,
profitability by product line
Relationship with board of directors: Communications, Reports by executive managers, Board complaints, CEO job description and standards.
(Job description cited from CEO to CEO)
301 – Business Decision Making
An interactive case study will be given and consist of a problem encountered by management in one or more of the following areas: business planning,
organizational design, economic environment, shortterm and longrange planning, human resource management, financial management, and marketing
management. All the questions raised in the case must be addressed during the oral presentation. Each team will be given the case study prior to their
performance time and allowed 20 minutes to view/prepare. Two 4×6 note cards will be provided for each team member and may be used during the
preparation and performance of the event. Information may be written on both sides of the note cards. Note cards will be collected following the
presentation. No reference materials, visual aids, or electronic devices may be brought to or used during the preparation or performance. The team has 7
minutes to interact with a panel of judges and present the solution to the case. The judges will play the role of the second party in the presentation and
refer to the case for specifics. Participants should introduce themselves, describe the situation, make their recommendations, and summarize their case.